Día de Amor y Amistad (Day of Love and Friendship) is celebrated the third Saturday of September every year in Colombia. This is essentially the Valentine’s Day of Colombia. It is a traditional celebration in Colombia in which lovers, husbands and wives, couples and friends express their love and affection.

In Colombia, weeks before Día de Amor y Amistad you will start to see hearts adorn restaurants, shops and bars. And in 2019, Día de Amor y Amistad is on Saturday, September 21.

History of Valentine’s Day (a.k.a. Saint Valentine’s Day)

Valentine’s Day is an annual holiday typically celebrated on February 14 in many parts of the world. It is recognized as a significant cultural and commercial celebration. But it’s reportedly not a public holiday in any country.

The origin of Valentine’s Day can be traced back to ancient Rome. According to the Catholic Encyclopedia, there were at least three early Christian saints by that name. One was a priest in Rome, another a bishop in Terni, and of a third St. Valentine little is known except that he met his end in Africa. Rather astonishingly, all three Valentines were said to have been martyred on February 14.

Most scholars believe that the Saint Valentine of the holiday was a priest who attracted the disfavor of Roman emperor Claudius II in 270. Supposedly Claudius had prohibited marriage for young men. He claimed that bachelors made for better soldiers. But Valentine continued to perform marriage ceremonies in secret. And he was eventually apprehended by the Romans and put to death.

Another legend has it that Valentine, who was imprisoned by Claudius, fell in love with a daughter of his jailer. Before he was executed, he supposedly sent her a letter signed “from your Valentine.”

Chaucer and Shakespeare both romanticized Valentine’s Day in their work. And it gained popularity throughout Britain. Valentine’s Day eventually it made its way to the U.S. And Hallmark Cards started mass producing Valentine cards in 1913, which was the start of massive commercialization of Valentine’s Day in the U.S.

Valentine’s Day is big business in the U.S. The National Retail Federation estimated that U.S. consumers would spend a total of $18.2 billion USD on Valentine’s Day in 2017. Día de Amor y Amistad is also a big business in Colombia. In 2016, sales on this day reportedly hit 38 billion pesos ($13.1 million) in Colombia just for credit and debit card sales, up 15% from the prior year.

Couple celebrating Día de Amor y Amistad in Colombia

Couple celebrating Día de Amor y Amistad in Colombia

History of Dia de Amor y Amistad

In several countries in Latin America, including Colombia, Valentine’s Day is known as Día de Amor y Amistad.

In many countries in the world like in the U.S., Canada and the U.K., “Valentine’s Day” remains on February 14, which is the most popular date to celebrate Valentine’s Day in the world. Also, most countries in Latin America use this February 14th date.

Most notably, Colombia changed the date in 1969. Reportedly merchants in Colombia changed the date so that Día de Amor y Amistad would be in September on the third Saturday of the month. This was so merchants could sell roses and chocolates in September, a month that had no holidays in Colombia.

A few other countries besides Colombia in Latin America use different dates. For example, in Bolivia, Día de Amor y Amistad is on July 23. And in Brazil, Día de los Novios is on June 12. In Brazil, February 14 is not used, as this is too close to carnival.

Gifts for Día de Amor y Amistad

Gifts for Día de Amor y Amistad

Typical Gifts for Día de Amor y Amistad in Colombia

Gifts for Día de Amor y Amistad in Colombia normally vary according budget and whether the recipient is a friend or girlfriend/boyfriend or spouse.

Typical gifts in Colombia for Día de Amor y Amistad are similar to gifts in the U.S. for Valentine’s Day. This includes chocolates and other candy, roses and other flowers, cards, a romantic dinner and even dancing afterwards, an invitation to the movies, cuddly toys, jewelry, clothing, perfume and so on.

It is possible to find inexpensive roses in Medellín. I’ve seen a dozen and even two dozen roses being sold in Medellín for 6,000 to 10,000 pesos.

Where to find gifts? Medellín has many malls. The largest malls in Medellín include Viva EnvigadoSantafé, El Tesoro,  Mayorca Mega Plaza, Premium PlazaOviedoLos Molinos, Unicentro, San Diego, Florida Parque and Puerta Del Norte. Also, we have a guide to the 13 best malls in Medellín.

Also, the big grocery chains like Exito and Jumbo will be selling gifts like flowers, candy and baskets for Día de Amor y Amistad. In addition, you can find gifts at the small tiendas in El Centro with usually better prices.

Table with roses set up at Tony Roma's for Día de Amor y Amistad

Table with roses set up at Tony Roma’s for Día de Amor y Amistad

Romantic Dinners for Día de Amor y Amistad

If you want a romantic dinner for Día de Amor y Amistad reservations in advance are required for many restaurants.

The best restaurants typically are fully booked for this day well in advance.  Four of my favorite restaurants in Medellín for Día de Amor y Amistad are CarmenOci.Mde, El Cielo and Restaurante Barcal. For restaurants that don’t take reservations, make sure to get there early.

Some restaurants can also do more. For example, Tony Roma’s, the revolving restaurant at the top of Hotel Dann Carlton in El Poblado, Medellín, is able to set up a table with roses as seen in the photo above for an additional fee.

Celebrate Día de Amor y Amistad in Colombia

Celebrate Día de Amor y Amistad in Colombia

The Bottom Line: Día de Amor y Amistad

Valentine’s Day is known as Día de Amor y Amistad in Colombia, which is celebrated in September.

I’m from the United States, so I am accustomed to celebrating Valentine’s Day on February 14. But my Colombian wife is accustomed to celebrating Día de Amor y Amistad each year on the third Saturday of September. Colombians celebrate Día de Amor y Amistad in September much more than the U.S. February 14 Valentine’s Day.

So, we now celebrate both days – Valentine’s Day on February 14 and Día de Amor y Amistad, which was celebrated in Colombia in 2018 on Saturday, September 15.  And in 2019 it is celebrated on Saturday, September 21.

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Editors note: updated on December 15, 2017 to add the 2018 date for Día de Amor y Amistad.

Editors note: updated on January 1, 2019 to add the 2019 date for Día de Amor y Amistad.