Estéreo Picnic is a music festival that takes place annually in Bogotá, Colombia. It began in 2010 as a one-day festival showcasing mainly Colombian artists, but low turnout and financial losses during its first three years resulted in a strategic change of direction in 2013, becoming a multi-day festival on a bigger site and inviting major international bands to play alongside artists from Colombia and other Latin American countries. As a result, attendance increased markedly and Estéreo Picnic is now Colombia’s biggest alternative music festival and one of the most important music festivals in South America